WANT IT BADLY: SUCCESS

The Jack Daniels' four ingredients of SUCCESS are:

1. Ability

2. Motivation

3. Opportunity

4. Direction

http://www.flotrack.org/coverage/234673-Saucony-Thirsty-Thursdays-with-Jack-Daniels/video/187249-1-4-Principles-to-Success-Thirsty-Thurday

As a coach you do not motivate your athletes. You do no try to sell them motivation to be the greatest. You create an environment.  Culture and education are part of this environment. As written previously in this blog, culture and education are the biggest handicap of this country. Direction in another culture can o can't be important. In our culture, DIRECTION IS FUNDAMENTAL. You can have ability, motivation, and opportunity, but with no direction you will go no where. Structure, values, strong basic education are essential components of it. Direction is everything in a culture like ours.

Once somebody told me that triathlon was not everything in life. Well, they never understood that life was the only important matter in this world. And triathlon was an opportunity and maybe the best environment for those highly motivated young I coach to LEARN ABOUT LIFE.